Aapli Bus bus advertising
Nagpur Mahanagar Parivahan Limited (NMPL)
Crossed the 700-bus mark after the final batch of 250 electric buses. One of India's most electrified city fleets.
Nagpur's Aapli Bus, run by Nagpur Mahanagar Parivahan Limited, has pushed past 700 buses after inducting its final batch of 250 electric vehicles, making it one of the most electrified municipal fleets in the country.
If a brand wants to talk about emissions, it helps that the bus carrying the message is electric. Nagpur is also the gateway to Vidarbha and a national logistics hub, so the audience reaches well past the city's own two and a half million people.
What you can brand
| Bus class | Cabin | Wrap area | Formats |
|---|---|---|---|
| Standard Non-AC City Bus12 m · mixed | Non-AC | 450 sq ft | Full Wrap, Rear Panel, Side Panel, Combo Panel, Interior Media |
| Standard Electric City Bus12 m · electric | AC | 500 sq ft | Full Wrap, Rear Panel, Side Panel, Combo Panel, Interior Media |
Bars are relative to the largest wrap on this fleet. A solid purple bar is an area a supplier has quoted against; grey is our estimate from the vehicle dimensions.
Depots: 2
Why the depot matters
Buses are allotted from a depot, and the depot decides the routes. Choosing it is how you choose the audience.
| Depot | Areas covered | Bus types |
|---|---|---|
| Khapri | Khapri, Wardha Road, MIHAN and the airport corridor | - |
| Wathoda | Wathoda, Pardi and the eastern corridor | - |
Where Aapli Bus runs
Other city fleets in Maharashtra
Advertising on Aapli Bus buses: what buyers ask
Who gives permission for bus advertising on Aapli Bus buses?
The operator does, because the operator owns the bus. MSRTC, BEST, PMPML and the municipal undertakings each award display rights on their own fleets, normally through a tender or an appointed agency, and that is the permission that actually governs whether your artwork goes on a bus. Separately, the municipal corporation licenses outdoor advertising in its own area — in Mumbai that sits under sections 328 and 328A of the BMC Act 1888 — and the rules differ from one corporation to the next. We handle the operator side of that. Tell us the city and we will tell you what the local corporation expects before you commit a budget. This is how it works in practice and not legal advice: confirm the current position for your campaign with the operator and your RTO.
How much does bus advertising cost on Aapli Bus buses?
It depends on the bus class and the format far more than on the city. Wrap area is the thing to compare: a PMPML Solus in Pune gives you 450 square feet, and an electric double-decker in Mumbai gives you 1,200, so the sensible comparison is rupees per square foot rather than rent per month. Where we hold a supplier-quoted rate we publish it on the page rather than making you ask. Where we do not, we say so and quote on request instead of inventing a number.
What is the minimum campaign duration?
One month, which is the standard minimum across every operator in Maharashtra. Three months is where the economics change, because printing and mounting is a one-time cost spread over a longer run and a longer commitment usually brings the monthly display rate down as well.
Can I choose which routes the buses run on?
You choose the depot, and the depot determines the routes. That is how transit campaigns are actually targeted. In Mumbai, BEST's depots map closely onto the city's commercial geography. In Pune, PMPML confirms bookings depot-wise only, so the depot choice is the entire plan. On MSRTC the unit above the depot is the division, which is how a campaign covering a whole district gets quoted. Our depot directory lists what each one covers.
How do I know the buses actually ran?
You get dated photographs at the start of the campaign and at intervals through it. Proof-of-posting standards vary widely in this industry — a couple of photos at the start and end, with nothing in between, is common. We treat it as part of the deliverable rather than a favour.
What artwork do you need, and when?
CDR or PDF, at least three days before the campaign starts and ideally earlier. Production runs four to seven working days from the point we have artwork, a purchase order and payment — counted from then, not from the day you brief us. Each bus class has its own template, which we supply. Changing the design once a campaign is running means printing and mounting is charged again in full, so lock the artwork before production starts.